The Filipino Brand of Service Excellence (FBSE) Seminar was conducted by the Department of Tourism (DOT) Region 2 at the Mallig Plains Colleges, Inc. (MPCI) Training Center in Casili, Mallig, Isabela, on August 20, 2026. Hospitality Management students were in attendance.
The seminar educated future professionals on the values and principles of exceptional Filipino service, emphasizing the hospitality, respect, and caring that characterize the Filipino brand.
"Sama-sama nating itaas ang antas ng serbisyo sa turismo at ipakita ang tunay na malasakit ng Serbisyong Pilipino!" - Department of Tourism - Region 2 via Facebook